Have you (been) saved?

There's a hardware store on a major road near me which has one of those signs out front where they can put letters up to spell out messages, you know the kind. Probably 95% of the time, rather than having something about whatever sale they're currently running, they have a Bible quote or something exceedingly preachy. Even more likely so when a religious holiday is approaching.

This week, with Easter coming up, the sign only says that they're having a sale on nails. (Nothing about crosses though.)

What's worse: that that's intentional, or that it isn't?