
That's because knowing a little bit about a subject provides you with search terms, as well as enough understanding of the subject matter to quickly identify which of the search hits will be relevant and informative. The first 10% of knowledge in any field will make the biggest impact on search efficacy.
I might be reading too much into it, but isn't it interesting that this could be seen as encouraging a revival of the generalist, the "Renaissance man", a pattern of learning that went out a hundred years ago? Okay, so it's just Google, right? But computer-enhanced human intellect is not going to go away -- it'll become more pervasive. It may well turn out to again be a good idea to have a baseline knowledge in everything even if you have to also have a specialized knowledge in one thing, just to take advantage of that multiplier effect.
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